Field Notes
Straight answers on solar marketing.
No growth hacks, no jargon. What actually makes a solar installer’s phone ring, written down properly.
How to choose a solar marketing agency in the UK
Every agency promises leads. The pricing model tells you whether they're paid to deliver them - or just paid.
7 min read →Solar leads in the UK: buying lists vs generating your own
The same homeowner, sold to several installers at once, phoned by all of them within the hour. There's a better way to spend the money.
6 min read →Why solar installers shouldn't trust generic marketing agencies
The agency that runs ads for a dentist, a gym and a roofer will run your solar campaign the same way. That's the problem.
6 min read →How to track every call from your Google Ads campaigns
If you can't see which calls came from which campaign, you're not running ads - you're donating to Google. Here's the full tracking setup.
7 min read →The feast-or-famine problem in solar: why referrals aren't enough
Referrals are the best leads you'll ever get. They're also the reason your calendar swings between overbooked and empty.
5 min read →What makes a solar landing page actually convert
Your homepage has ten links and no job. A landing page has one job and no distractions. That difference is measured in wasted ad spend.
6 min read →Local Services Ads for solar: the MCS advantage most installers don't know about
There's ad inventory that sits above the normal ads, charges per lead instead of per click, and most of your competitors aren't using it.
5 min read →Ready for more installations?
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