Commercial
Warehouses, farms, factories, offices, car parks. The commercial solar projects that keep an installation team busy through winter don’t come from a homeowner’s Google search. They come from a direct, well-timed conversation with the person who signs the purchase order. Panel Reach runs targeted email outreach to those decision-makers on your behalf - and hands you the ones who reply.
The Difference
Most agencies wait for a business to search, the way a homeowner would, then wonder why nothing lands. The buyer, the timing and the route in are all different - so the approach has to be.
Direction
Homeowners search and call. Businesses rarely go looking for an installer at the right moment - so we go to them. Commercial is run as its own outreach campaign, entirely separate from domestic.
Audience
A facilities manager, operations director or owner signs off a commercial install. Our outreach goes to that person, by name and role - not to a generic inbox or a contact form.
Timing
Commercial buyers plan months ahead. We reach them while the project is still being scoped, so you are in the conversation before it becomes a formal tender with five names on it.
What You Get
01
We write and run targeted email outreach to businesses in your territory and your chosen sectors, aimed at the person who signs the purchase order. When a decision-maker replies with genuine interest, we hand the conversation to you: their name, their role, their company, and exactly what they said. You take it from the first call.
02
Commercial buyers check you out before they answer. Alongside the outreach we build the Google reviews and referrals that make your business stand up to that check - so the introduction lands on a profile that earns the reply rather than losing it.
03
Each month you see who was contacted, who replied, and how many of those replies turned into meetings. That's the whole report. No impressions, no traffic, no vanity metrics - just the conversations that were started and where they went.
Which sectors we target, how wide the territory runs and how much outreach your capacity can absorb all depend on your business. That’s a conversation, not a package.
Sectors
Different sectors buy differently, so the outreach is written for each one. Where you already win, we go deeper; where you want to break in, we open the door.
Large flat roofs and high daytime load - the archetypal commercial solar installation.
Barns, cold stores and diversification grants that make rooftop and ground-mount viable.
Energy-intensive sites where a commercial solar system pays back fastest.
Multi-tenant estates and owner-occupied HQs with ESG targets to hit.
Schools, colleges and councils procuring commercial solar through formal tender.
Hotels, leisure sites and retail parks pairing solar with EV charging and battery storage.
Who It’s For
MCS-accredited installers already delivering commercial solar installations, or established domestic installers with the capacity to move up. Commercial battery storage and EV charging count too, if you install them.
We take one installer per territory and put it in writing before launch, so you are never bidding against another Panel Reach client for the same project. If your area is already taken, we’ll tell you on the first call.
Questions
We identify businesses in your territory and target sectors, find the decision-maker responsible for the site, and run targeted email outreach to them on your behalf about commercial solar, battery storage or EV charging. When someone replies with genuine interest, we introduce you - name, role, company and what they asked - and you take the conversation from there. It is outbound, so it does not depend on a business happening to search at the right moment.
Yes - done properly. Every message goes to a named decision-maker at a specific business, about a project that is relevant to their site, sent to a business address. It is one-to-one outreach, not a blast, and people reply because it is specific to them. The difference between spam and a warm introduction is relevance, and relevance is the whole job.
Yes. Domestic and commercial are always built as separate campaigns, so if commercial is your whole business, everything is built around commercial alone - the outreach, the positioning and the reporting. You don't inherit anything designed for homeowners.
It isn't a fixed package, because the right approach depends on your territory, your installation capacity and the sectors you want to win. We work that out together on a free 20-minute call and put the terms in writing before anything starts.
Warehousing and logistics, agriculture, manufacturing, offices and business parks, education and the public sector, hospitality and retail - and any sector where a business is planning commercial solar, battery storage or EV charging. If you already win in a particular sector, we build the outreach around it.
Yes, provided you install them. Commercial battery storage and EV charging are increasingly bought alongside the solar system, so if they are part of what you offer, they are part of what we put in front of decision-makers.
We work with one installer per territory. For commercial, the territory is agreed with you and written into the terms before launch, so you are never competing with another Panel Reach client for the same project.
Book a free 20-minute call. We’ll review your service area, your current setup, and whether this is the right fit.
