The System
Most agencies charge a retainer whether your phone rings or not. We inverted it: the entire Panel Reach model is built so that our invoice can only grow when your enquiries do. Here is the whole system, end to end.
01
Twenty minutes, no pitch deck. We look at your service area, your installation capacity and what your calendar needs to look like. We also check your area is still available - one installer per patch is a hard rule, so if we already work with a competitor near you, we'll tell you on this call and that's the end of it.
02
Campaign architecture designed for solar search intent, extensive negative keyword filtering to keep the wrong clicks off your budget, a landing page built to convert and to rank on its own, and call tracking wired through everything. You approve the ads and the page before anything goes live.
03
Your ads start appearing for high-intent searches inside your service radius - 'solar panel installers near me', 'solar installation cost', 'MCS certified installer' plus your local variations. The first weeks are when the campaign learns fastest, and cost per call typically improves the longer it runs.
04
Homeowners call your number directly - not a call centre, not a shared lead list sold to five installers. Your phone rings, you answer, you book the survey. Every call is logged automatically with its source, time, duration and caller area.
05
At the end of the month we run every call against four tests: 60 seconds or longer, received in business hours, from inside your service area, about a solar installation. Wrong numbers, suppliers, job-seekers and hang-ups are struck out. You're billed £30 for each call that passes - and only those.
06
The monthly report is a call log, not a slideshow: date, time, duration, caller area and the search that produced each call. Cross-reference it against your own phone history and your booked surveys. If a call shouldn't have counted, it comes off the invoice.
The Definition
All four tests, every call, checked before anything is billed.
Long enough to be a real conversation about a real roof - not a misdial or a hang-up.
Received in business hours, when you or your team can actually answer.
From inside your service area. Callers outside it don't count.
A genuine installation enquiry from a homeowner - not a supplier, recruiter or salesperson.
Exclusivity
We run campaigns for one installer per area - a 10-mile radius around your base, agreed in writing before anything launches. While you’re a client, we don’t take on your competitors inside it. Not for more money, not for a bigger campaign.
It’s the difference between an agency that sells leads and a partner with a stake in your patch. An agency serving two installers in one town is bidding against itself with your budget - we’d rather turn the second installer away.
Solar enquiry demand peaks in summer and falls in winter. A consistent lead generation system delivers more enquiries all year round — steadier work, and more of it.
Solar enquiry demand · January to December
Demand peaks in summer. Then autumn comes.
They stop advertising exactly when they should keep going. The phone goes quiet. The pipeline empties.
Homeowners still search for solar in January. Fewer of them — but they’re still there, still ready to buy. They just can’t find you.
Homeowners search for solar all year. Panel Reach keeps you visible every month — more enquiries in January, not just June.
A jagged line that empties every winter, against a steady one that stays high all year. That’s the difference a system makes.
Winter enquiries: down to ~15% of summer peak
Every winter enquiry you miss goes to a competitor who stayed visible.
Book a free 20-minute call. We’ll review your service area, your current setup, and whether this is the right fit.
